Beauty is a multi-billion dollar industry that is rooted in European countries.
It has become a world wide trend, with Zimbabwe as no exception. Although it was initially created for white women, black women are now joining in this lucrative market and feasting on beauty products also.
The last ten years in Zimbabwe have seen the growth and establishment of a small cosmetics industry run by a new crop of female entrepreneurs. In Zimbabwe alone, the biggest employer of women is the hair and beauty industry.
Here's a look at the top beauty trends of Zimbabwe’s finest ladies:
Mercy Diosa is 24 years old and is a content creator, YouTuber and definitely one of Zimbabwe’s loveliest fashionista’s. Mercy is also a mother to a beautiful 10 month baby girl, a role in which she takes the most pride in.
Her face is blemish free and has a youthful texture to it. She also spends time focusing on other areas of her body when it comes to skincare, paying particular attention to stretch mark prevention and reduction. The products she uses for them are: Bio-Oil, Palmers Cocoa Butter Skin Therapy Oil, Palmers Cocoa Butter.
Mercy keeps her hair short, yet very stylish. She specifically speaks about her choice to go bald. Her decision to cut her hair was a gesture of self love and complete self acceptance and when it comes to beauty trends, we can’t think of a trend more beautiful than that!
For a sexy evening look, Mercy Diosa wears a strong golden base with a gradual blend into her neckline. Her contoured cheek bones are lifted with a touch of peach coloured highlighter and complemented with a dark brown gloss lip colour. Her eyebrows are filled with a black liner and her look is finished off with strong dark lashes and a golden peach eye shadow.
Rutendo Tichiwangani is a social media starlet. She became famous for her rlt_Instagram account. She gained large amounts of popularity for her fashion modeling and high-end lifestyle photography.
Rutendo speaks candidly on YouTube about her skin type and the products she uses in the hope of helping other women with their own skincare regime.
She says her skin is oily and more prone to breakouts. The products she uses are; Garnier Pure Active Intensive Range - Anti-Spot Scrub, Charcoal Scrub, Fruit Energy Daily Scrub; as well as Bio Oil and Pore Refining Spa Treatment Mask, to name a few.
Rutendo keeps her hair loose and you will seldom see her with it pulled back. She likes to keep her long waves dark.
She surely does look a lot like Kelly Rowland, many have said. Could the two be sisters perhaps?
For her everyday make-up look, Rutendo keeps it simple. She wears a light-weight dark brown foundation with a deep red lip cover. With not much contouring, her cheekbones are dusted with a slight crimson colour and her eyebrows are filled with black eye pencil. Her look is completed with long dark lashes.
Kupa Matondo is a Fashion Stylist. She provides her fashion expertise to men and women across the globe, focusing on the red carpet and press events. It also includes Music Videos, TV and Editorial. Her abilities have launched her career by sharing innovative and inspirational looks online. Kupa Matondo’s reputation has gained her access to work with some of the best dressed icons around the world.
Kupa Matondo flaunts an almost perfect complexion, unblemished and effortlessly youthful.
For her curly hair routine, Kupa applies a moose to hair and combs it over many different layers. She applies TRESemme 24-hour body volumizer conditioner and combs it through bit by bit with a wide tooth comb. This routine makes for a bouncy head of curls.
Keeping it stylish, fresh and young, Kupa Matondo wears a flawless dark brown concealer, lightly swept with low highlights of shimmer. Her eyebrows are filled with a medium brown eye pencil and a deep shimmering red eye shadow complimenting her long dark eyelashes. For a glam finish she wears a deep nude pink gloss lip colour with a light brown lip liner.
Memory Mbewe is a Children’s Rights Advocate. She is pushing forward for the abolishment of early and forced marriages on behalf of women. She is a youth leader and ambassador and gained attention for paving the way to end child marriage.
Memory keeps her skin natural most of the time and wears little make-up on a daily basis. The youthful and ever-glow texture of her skin makes it easy for her to get away with.
Her hair is kept long and regularly loose. She has a soft wave to her dark locks and seldom wears it up, yet always complimenting her elegant dress sense.
For a day time look, Memory wears a peach pink blusher with a lightly dusted highlighter. Her lips are nude pink with a subtle brown lip liner. Her look is finished off with a medium brown eyebrow and long dark lashes.
Lee Madyara is a social media personality known as Hollywoodlee. She is also a successful Fashion Blogger inspiring thousands of women.
Although she mostly wears make-up, it’s plain to see that her skin is in excellent condition. She has a flawless texture that is complimented by a beautiful bone structure.
Lee changes her hairstyles according to her ever changing dress sense. She does especially like a loose look, with long dark bouncy curls. This has become her signature hairstyle.
Lee Madyara always steps out in the most flawless make-up. For her day time look, she wears a bright pink lip gloss complimented by a lighter shade pink blusher. Her eyebrows are lightly filled with a dark pencil and her long dark eyelashes perfectly frame a white shimmer eyelid.
In today's world with women taking spotlight in every sphere of life, these ladies impress with their impeccable beauty trends and class. They are ones to watch, we love it!